The Importance of Working with a Knowledgeable Thermoformer in the Complex World of Sustainability

Understanding the Language of Sustainability

As the push for sustainable packaging grows, businesses must partner with thermoformers who have a deep understanding of proper sustainability terminology. The right terminology ensures compliance with regulatory guidelines, prevents misleading claims, and builds consumer trust. Misuse of sustainability language can lead to greenwashing, regulatory scrutiny, and potential reputational damage.

Why Proper Terminology Matters

Sustainability terminology can be complex, and misconceptions abound. Here’s why it’s critical to work with a thermoformer that understands the nuances:

• Regulatory Compliance: The FTC Green Guides set clear standards for environmental marketing claims. Mislabeling packaging can result in legal consequences and diminished credibility.
• Consumer Transparency: Proper labeling helps consumers make informed decisions and fosters trust in sustainable packaging claims.
• Industry Standards: Organizations such as ASTM, APR, and EcoVadis set benchmarks for sustainable materials. A knowledgeable thermoformer ensures that these standards are accurately communicated and upheld.

Common Misconceptions vs. Accurate Terminology

Below are commonly misused sustainability terms and their correct usage:

• Recycle-Ready: This term is not recognized by the FTC Green Guides or other reputable standards. Instead, use Designed for Recycling when applicable.
• Recyclable: Thermoforms do not meet FTC Green Guides’ requirements for widely recycled status. Claims must be qualified. The correct term is Recyclable curbside where thermoforms are accepted.
• Green / Eco-Friendly: These terms are vague and outdated. It’s better to specify what makes the product sustainable, such as “Made with post-consumer recycled content”.
• Recycle Logo: The Resin Identification Code (RIC) is not indicative of recyclability. Instead, it should be referred to as the Resin ID Code.
• RIC #1 Compliant: There is no such thing as RIC #1 compliance. Instead, the correct terminology is Meets ASTM standard definition for Resin ID Code (RIC) #1 PET.
• Trends: Sustainability is a long-term commitment, not a short-lived trend. The preferred term is Developments.
• Regrind is Recycled Content: Regrind does not meet FTC Green Guides requirements for post-industrial recycled content unless under special cases. Instead, use Regrind, by-product, or production scrap.
• APR Certified: APR does not certify companies. However, it does certify some PCR sources and recognize designs that meet its recycling design guidance. Always specify what is being certified, such as APR-certified PCR, Preferred Design Recognition, or Critical Guidance Recognition.
• EcoVadis Certified: EcoVadis does not certify companies but instead rates their sustainability performance. The correct terminology is EcoVadis rated or assessed.

Choosing the Right Thermoformer

A knowledgeable thermoformer understands the complexities of sustainability language and ensures that packaging claims are accurate, compliant, and transparent. When selecting a partner, look for one that:

• Demonstrates expertise in sustainability terminology and compliance.
• Follows industry standards and certifications properly.
• Helps communicate sustainability claims clearly and credibly.

Conclusion

The words used in sustainability claims matter. Ensuring the correct terminology protects businesses from misleading claims, regulatory issues, and consumer distrust. Working with a well-informed thermoformer can make all the difference in achieving truly sustainable packaging solutions.

At Plastic Ingenuity we prioritize accurate and transparent communication to help businesses can drive meaningful sustainability initiatives while maintaining credibility in the market. Contact us to schedule a meeting, request a sustainability assessment, or just ask a question. We would love to hear from you!